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	<h2>Female in Focus</h2>
    
    <p class="sub">By Lindsey Lewis</p>

	<p><img src="/wp-content/themes/default/images/media/src/tsg.gif" alt="" align="right" />Carrie McCarthy and Danielle LaPorte are out to change lives, one personalized statement at a time. Through an hour-long, in depth question and answer session, they explore client’s likes, dislikes and hopes and dreams. Clients leave the session with a two-word Style Statement, the first word representing her foundation and the second her own personal twist or take on that word. Post-session, women have been determined to make a business decision, decorate their house, buy clothes, build a website or plan a dinner party that’s Contemporary Exotic, Traditional Feminine, Designed Ease or Timeless Radiant. In other words, determined to do something that is completely reflective of who they are.</p>

<p>	ThereSheGoes.ca caught up with Danielle LaPorte on a sunny day in Vancouver.</p>

	<p><strong>How did you come up with the Style Statement idea?</strong><br />
	Carrie’s been an interior designer for about a decade. She would go meet a client, and they would be interviewing her for the position, and she always got the job, and she realized she didn’t know a lot of meaningful information about them. She started to come up with a deeper inquiry about designing their home. Then we got together and it evolved into designing your entire life.</p>

	<p><strong>What kind of questions do you ask in the hour-long question and answer session?</strong><br />
	It’s an interview. We interview you about what you love and what you don’t love and all areas of your life. It’s as seemingly trivial as “what would you wear to the Oscars” to “what do you want more of in your life?”</p>

<p><strong>What do certain answers reveal about the person you’re talking to? Say someone says they would wear a red dress?</strong><br />
	When you change someone’s frame of reference, and you say to somebody, “anything is possible,” and you say, “What would you do?” people tap into their highest self. Their truest self. That’s how we hear what’s true for somebody. They say, “If I was guaranteed to succeed in any career, I would be this.” Their aspirations are very telling.</p>

	<p>A Style Statement is an invitation to think very highly of yourself. Here’s the test: it’s got to apply to how you interact with people and your couch. And then you know it works.</p>

	<p><strong>How did figuring out your Style Statement, Sacred Dramatic, alter things for you?</strong><br />
	I really saw it in business. Sacred Dramatic for me, in business, means I do things that are meaningful to me and I express that. Carrie would say it really works in her marriage. Carrie is Refined Treasure. She’s often thought to herself, “Am I being a treasure to my husband?” That makes her be a more loving person.</p>

	<p><strong>What do people like about your service?</strong><br />
	That it’s questions they have never asked themselves before. It also becomes clear that what doesn’t work for them is just as important as what does work for them. It’s important to know what to say “no” to.</p>

	<p>If you could do a Style Statement finding session with any person, dead or alive, who would it be?
	Oprah.</p>
	
	<p>All photos &copy;2005 Janis Nicolay Photography. All Rights Reserved.</p>

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