ADVERTISE ON CARRIE & DANIELLE
Carrie & Danielle is a destination website for women interested in authentic living, sustainable style, personal development and spirituality. We believe we’re an entirely unique destination on the web – and that we offer an equally unique opportunity to reach an audience in a rapidly emerging segment.
The site features a wide range of editorial content, updated several times a day and including reviews of self-help teaching (books, courses and seminars), how-to guides on topics such as sustainable living and alternative health, and profiles of emerging thought leaders in the self-help, sustainability and holistic living space.
Carrie & Danielle’s Daily Q&A runs on the site five days a week, posing an inspiring question to our readers. The Daily regularly receives more than 150 intelligent, thoughtful replies and often features well-known guests who in turn drive their followers to the site.
Demographics
(Source: Visitor survey, conducted August 12, 2008)
Our audience is predominantly female (88%), and aged 26-55 (48.1% are 26-39; 39% are 40-55).
86% of our visitors are North American (57% US; 29% Canada), with the majority of the remaining visitors originating from the UK and Australia.
Our visitors have relatively high household income levels (22.4% have a HHI of $150k+; 19.2% are $100k-$150k; and 18.7% are $75k-$100k) and “love to know more” about content, products and services relating to Spirituality (76.5%), Creativity (74.9%), Fashion / Beauty (62.5%), Home Décor and Design (65.2%) and Relationships (57.9%).
Advertising and Sponsorship Opportunities
We offer a wide range of display advertising and sponsorship options throughout our website, including site-wide and category-specific placement.
We like advertisers who offer products and services that are a truly authentic “fit” with our audience. Brands emphasizing sustainability and environmental awareness combined with style and elegance are particularly welcome.
For more information and to work with us to create your campaign, contact us at advertising@carrieanddanielle.com.
Need our advertising specifications? You’ll find them here.
